A year ago, Instagram introduced the long duration vertical videos mode with IGTV. The Facebook-owned company planned to make it big with its new long-form vertical-only format, leaving no room for landscape videos. But after one year, Instagram is changing its policy on vertical-only videos. Users can now upload landscape videos on Instagram TV. the viewers can play the videos on full-screen when users turn their phones sideways. Instagram is evidently hoping this will push more creators to use Instagram TV.
Instagram has been trying to boost engagement for IGTV for a while now. The company recently redesigned IGTV’s main interface, taking inspiration from TikTok and Snapchat. The new designed for viewers and creators.
The only thing most creators want, which Instagram has refused to add so far, is the ability to monetise content. Without being able to make money, it’s natural that creators have shied away from spending their resources on creating videos, especially for IGTV’s vertical-only format.
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But now, creators have the ability to push out the same landscape videos they produce for YouTube and other streaming services to IGTV. Facebook-owned Instagram might carve out a monetisation policy for IGTV later in the future.
Instagram’s decision to add landscape videos will be appreciated by both creators and viewers. Notably, the company’s stories format has been highly successful.
Instagram claims this is ‘just the beginning’. The company further added that it will continue to help creators grow their communities. It will enable them to build businesses across Instagram TV. It’ll be interesting to see how creators react to the new announcement.
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